Reichelt | New contract Partner



More than 600 switches added to product range: Reichelt is new contract partner of IDEC/APEM

Reichelt Elektronik GmbH & Co. KG, one of the largest electronics distributors in Europe is a new co-operation partner of IDEC/APEM EMEA, a leading manufacturer of innovative products for industrial automation and controls.

The new distribution agreement is based on a more than two decades long partnership between Reichelt and switch manufacturer APEM, which merged with IDEC in 2017.

With almost half a century in experience, over 260 employees and more than 100.000 different items in its product range being delivered to 100+ countries; Reichelt is one of the Europe´s largest mail order distributors for electronics.

The careful selection of every item in the portfolio made the northern Germany based company a popular source of supply, not just for businesses, but also for schools, agencies and consumer customers alike.

The product line-up focuses on electronic components, computer and network technology, as well as branded appliances.


APEM - Reichelt Elektronik

Sealing the sales collaboration deal between IDEC/APEM and Reichelt Elektronik (f.l.t.r.): Florian Brandhuber (Distribution Sales Representative, APEM), Tobias Thelemann (Product Manager Mechanical Components & Automation, Reichelt), Michael Schulze (Managing Director APEM GmbH and IDEC Europe Office in Hamburg), Ulf Timmermann (Managing Director Reichelt Elektronik Gmbh & Co. KG)


The new marketing agreement with IDEC/APEM gives Reichelt Elektronik access to 600 new switch models, including industrial controls, safety switches and enabling switches.

About Reichelt Elektronik

Being one of the largest Europe based online distributors for electronics and IT-technology, Reichelt offers more than 100.000 items for outstanding value for money at high availability and low lead times. With its diverse range of electronic components, Reichelt has been an ideal partner for electronics supply chains for more than 45 years. For over 20 years, APEM has been co-operating with northern Germany based company, which since 2010 is part of Dätwyler Holding AG in Switzerland.

About IDEC

IDEC, a Japanese-based global company incorporated in Osaka, is a leading manufacturer of high quality controls and safety products for industrial environments. IDEC has a recognized leading position in Japan and Asia, and a proven track record in innovation and quality. For more than 70 years, IDEC has designed and manufactured high quality products.  IDEC has manufacturing facilities in Japan, Taiwan, Thailand and China. For additional information, please visit

About  APEM

Since its founding in 1952, APEM has become one of the world's leading manufacturers of human machine interface components and panels. APEM develops, manufactures and markets products for diverse markets including agricultural, medical, aeronautics, defense and transportation. APEM is established in 11 countries and relies on a network of more than 130 distributors and agents spread over five continents to supply more than 20,000 customers worldwide. APEM has production sites in Europe, North Africa, America and Asia. For additional information, please visit


For more information, please contact:

Anne Georgelin

Communications Manager

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